MICE Operations integration

MICE Operations is event management software for venues, hotels, and caterers. Through their request widget, clients can compose and submit a fully customized event inquiry directly on your website. With the Centerflow integration, every submitted MICE widget form is automatically sent to Centerflow as a Lead.

What you can do with this integration

Once connected, Centerflow gives you full insight into your MICE Operations leads:

  • Source and campaign tracking: See exactly which marketing channel or campaign drove each event inquiry.

  • Ad platform forwarding: Send lead data to advertising platforms like Google Ads and Meta for conversion tracking and optimization.

  • Reporting: Include MICE leads in your Centerflow reports alongside other conversions.

  • Revenue tracking: The quote value from each MICE submission is sent to Centerflow automatically. You can use this value in your channel reports and for offline conversion tracking, so you can see the actual value each channel is generating.

Setup

Step 1: Create a MICE API key

In MICE Operations, go to Setup > Integrations > API Keys. Create a new API key, then view and copy it.

Step 2: Activate the integration

In Centerflow, go to Settings > Integrations. Find MICE Operations in the list and click Add integration.

Step 3: Configure the integration

On the MICE Operations integration page, paste the API key from Step 1 into the input field next to MICE API key. Click Update to save.

What you'll see in Centerflow

All MICE widget submissions will now appear automatically in Centerflow under Leads in the main menu. Each lead includes source and campaign data alongside the quote value from the submission, giving you a complete picture of where your event inquiries are coming from and what they're worth.